According to Silicon Republic the survey by Praxis found that:
1. 95pc of the sites surveyed were estimated to have 10 visitors per day or less
2. 70pc of the sites had less than the required amount of content for Google to deem them ‘substantial’, so that they are being penalised for having insubstantial content.
3. Most of the sites covered for the survey had no meaningful statistics collection, which PraxisNow claimed would prevent them from knowing if the sites had lots of visitors.
In Omniserve’s opinion this is only going to change when Irish business start regarding their website as their “invisible staff member”. At the moment small businesses have little idea of what their website should be doing for them however if they made the attitude shift to regarding their website as an “invisible staff member” this would change rapidly.
We all know what we expect from staff members that we employ however it is clear that to date small business managers do not apply the same metrics to their website investment.
Characteristics of your invisible staff member…
- Available for work 24×7.
- Can carry out repetitive, mundane tasks without complaint.
- Can be extremely cost effective if used properly and given enough to do.
- Responds well to constructive criticism and monitoring.