“83 percent of Irish internet users turn to search engines in order to track down information they want, compared to 48 percent a year ago. In addition, 33 percent of search engine users said they clicked on sponsored listings, up from 15 percent in 2007. “
This would seem to suggest that traditional ways of getting new customers (print media, Golden Pages etc) will not yield the same results as in the past.
For full story see: http://www.enn.ie/article/10124120.html