Many owners of website are paying SEO Companies thousands to help optimise their websites for search engines. Many dont know what SEO is and others dont know where to start. Here are 10 Basic SEO tips to get you started, so keep your money in your pocket and keep reading if you want to improve search engine traffic to your site.
There are many search engines on the internet now so it can be difficult to optimize your website for all of them, as they have slightly different ranking systems. By following these 10 basic SEO tips you will be well on your way to improving your search engine traffic.
1. Use Keywords in URL
You should try to use the keywords you would like to recieve traffic from in your URL. You should try and keep the URL as short as possible but at the same time, have your keywords in it. You have to make sure that the keywords you mentioned in the URL are mentioned on the webpage as well, otherwise this tactic will not be successful. So for example if you are a Plumber in Bray you might look at a domain like www.plumbersinbray.com
2. Use Keywords in <title> tag
The <title> tag is one of the most important factors in on-site SEO, not only is it the title of your page in the browser, it is also the title of the page on the Search Engine Results Pages (SERPs). With this in mind you dont want to spam it with keywords, but use a short description of about 8-10 words to describe your page, that includes the pages keywords.
3. Keywords In content
As mentioned in tip 1, the keywords that you use in your URL and <title> tag should also be included in the content of the webpage. Try to use your keywords in <h1> and <h2> tags. Once again dont spam the page with <h1> tags, just include the keywords naturally into your content.
4. Use Keywords in Anchor Text of Inbound Links
When you get links to your website from external websites, try to vary the anchor text used. Also dont always link straight to your index page, instead get links to deeper pages.
5. Use keywords in images <alt> tag
Search engines use the <alt> tag instead of the image description, so by having your keywords in your <alt> tag you can improve your pages SEO.
6. Outbound Links
Try not to link to lots of external sites from one page, as the search engine could see this as spam. Instead link to a few high quality relevant sites.
7. Inbound Links
Only get links from quality relevant sites. Links from poor or unrelevant sites are pointless and could count against you.
8. Meta Tags
Use <Description> and <kewords> Metatags. Metatags generally do not have that much importance now-days but Yahoo and MSN still consider Meta tags. Include post description in <description> meta tag. Some times this description will come as search result description on search result pages. Use <keywords> meta tag to include keywords, around 15-20 keywords will be sufficient. Do not use keywords that are not in your post content.
9. Dont Duplicate Content
Wordpress blogs have the drawback of duplicate content. Content is said to be duplicated when the same content is accessible from two different urls. Fresh content is also important for fast ranking as crawlers love fresh content.
10. Easy Site Navigation
If you use these 10 basic SEO tips when creating a page or website, you can certainly increase your search engine traffic.
Omniserve employ all these tips when building your website. So if you are looking for affordable Web Design or a Small Business that needs a Starter Website then our ALL-IN-1 Website offer is for you. We provide a 5 page Website, ready for Google, your choice of Domain name and your Email Service through your Web Hosting account. All this for one low price of €399. Contact us today on 01 5241730 or email us at sales AT omniserve.ie